Description
The second I saw these beautiful roses, I pictured the iconic brand Louis Vuitton in my mind. I knew exactly how my next bouquet was going to look like. I knew it would be simple with some special touches. But then I wanted find out a little more about the brand, its history and the color pallet of relevantly new packaging of Louis Vuitton brand. I was surprised to find out that French fashion house of Louis Vuitton changed its packaging only in 2016. The colors standout a lot and are so memorable that I can’t even remember what the colors of the packaging were before that, so I had to research it (exaggerating, but not by much) :). While doing my research I found out that the new packaging color called is “imperial shafron” and it is actually not that new. The color has been spotted on many iconic pieces such as a Citroën trunk (which traveled to Africa as part of an expedition in 1924). And according to the history of the brand, the blue color of the new ribbons and cotton bag handles were initially introduced as part of the house’s luxury monogramming service, which was introduced in 1854.
“We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle. In most cases, brand colors play off of black and white. We wanted to be different,” – Michael Burke, CEO of Vuitton
“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”- Anita Roddick🌟
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